Tata Motors official car partner for Royal Challengers

Tata Motors’ Passenger Vehicles Division is the official car partner for Royal Challengers Bangalore (RCB) cricket team. The team is captained by Virat Kohli. The RCB team will see ace players like Yuvraj Singh, Chris Gayle and AB De Villiers play this season.

Both partners will shortly launch a series of joint initiatives to engage with their customers and RCB enthusiasts across India, according to a company statement.

The current range of Tata Motors’ cars will be used to transport the team players. The Bolt logo features on the leading arm of the jersey as a partner of the team. The Bolt brand will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. The RCB team has established themselves as a stylish and cool team and has performed consistently last season. This partnership offers a perfect synergy for the values and attributes both partner brands have in common.

Recently unveiled at the Auto Expo 2014, the Bolt is a sporty hatch engineered for global markets, through global teams across India, UK and Korea,

Russell Adams, Vice President, Commercial Operations & Cricket Academy Royal Challengers Bangalore said, “We are delighted to partner with Tata Motors Passenger Vehicles and look forward to embarking on some interesting and engaging outreach programmes soon”. Virat Kohli, Captain of the Royal Challengers Bangalore said, “It is extremely encouraging to see more and more marquee brands and leading corporates come on board as team partners and the team looks forward to an exciting season ahead.”

Ankush Arora, Senior Vice President – Sales & Marketing Passenger Vehicles, Tata Motors, said “We are happy to associate with a strong team like RCB. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their superstars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL.”

The current range of Tata Motors’ cars will be used to transport the team players. The BOLT logo features on the leading arm of the jersey as a partner of the team. The BOLT brand will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights.The RCB team has established themselves as a stylish and cool team andhave performed consistently last season. This partnership offers a perfect synergy for the values and attributes both partner brands have in common.